There are more self-storage facilities in the United Stats than there are McDonald’s restaurants – self-storage is a buyers’ market. In the past, most self-storage businesses would overlook the extra layer of individual door security in fear of the price tag. However, in a market as competitive as self-storage, the improved customer confidence provided by individualized door security is an investment opportunity you can’t afford to pass up. Enhanced customer confidence leads to both improved customer acquisition and retention, given that prospective tenants are more likely to select a highly secured facility and existing tenants have come to expect a best-in-class experience while on site.
The recent technological advancements in access control technology has made individual door security easily obtainable and simple to install. This surge in technology has provided self-storage owners and operators with a rare opportunity to use security upgrades as a means to improve customer retention, acquisition, and their bottom line.
Self-storage businesses interested in upgrading to individualized door security should look to the experts – your current access control vendor and/or a trusted dealer. Your security vendor should be able to clearly explain the benefits of their door security solutions so you can pass this information on to prospective customers, making it easy for you to advertise yourself as a top-notch facility. Offering a wide range of individual door security options shows potential tenants that you’re committed to providing the best security available to protect their belongings.
Individualized door security is quickly becoming the new industry standard, and facilities that do not take advantage of the opportunity to implement it when it’s so readily available will quickly become obsolete. In such a competitive marketplace, failure to deliver a security solution that improves customer confidence could be the differentiator that will ultimately cost you valuable rentals.
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