Social media has long been used to help grow customer relationships, but with the onset of the coronavirus pandemic, its importance has accelerated over the past year. In addition to zoom meetings and virtual conferences, social media became a go-to medium of learning, finding new business opportunities, and growing our brands.
This shift from in-person to virtual led many self-storage professionals to reconsider their social media marketing strategy — and for good reasons. A recent study from Pew Research found that 72% of the public uses social media. While nearly 90% of companies engage in content marketing on some level, very few manage to produce content that can produce tangible results. So how do you drum up fresh social media content ideas to keep your followers interested and attract new people? Keep reading to discover some creative ideas that you can implement in your self-storage business to keep your feed fresh.
Start a Series
One great way to engage your audience is by creating a consistent series on a particular topic. Whether it’s highlighting the employee of the month or sharing a customer testimonial, your audience will enjoy a little consistency in their feeds. Plus, it provides you with a pre-existing format to go off of rather than having to start from scratch every week.
Share Industry-Related Content
If you come across a great piece of content that already exists that your audience would love, why not share it with them? This could be anything from industry-related news, a valuable blog post from a community where you operate, expert advice from a relevant source, or even just a random fact! If you think your audience will appreciate and enjoy it, share it.
Additionally, it’s important to note that filling your feed with systematically organized content can make your company look like a thought leader in your sector. By putting your finger on the pulse, your brand shows that it’s ready to engage and build community, not just toot your own horn.
Highlight Your Customers
Your customers are the backbone of your business, so post about them! Show what your fans and customers are doing with a regular customer-spotlight feature. It showcases your product or service without being too advertise-y and gives your fans a moment to feel proud or unique.
At PTI, we love to highlight our customers by posting featured facilities. It’s highly beneficial for us to show off our happy customers! From volcanic islands off the coast of Madagascar to a facility made out of shipping containers, check out some of our most unique featured facility posts:
Go Behind the Scenes
Instead of showing your audience the usual view of your business through products and planned posts, offering your followers behind-the-scenes content is a great way to show them things they wouldn’t see otherwise. This tactic helps your audience feel special by allowing them to gain a deeper understanding of everything that goes into your business and what makes your self-storage facility unique.
Whether it’s giving a tour of your management office or showing how your retail display comes together, letting your followers see what goes on behind the curtain encourages your audience to see the company as a group of interesting people rather than a for-profit business. And because behind-the-scenes content can feel more genuine, it can go a long way with establishing trust with your audience and ultimately build a rapport with them.
Share Your Company History
People connect with people, not businesses. So to communicate with current and potential new customers, it’s essential to show the personal side of your self-storage business. While sharing behind-the-scenes content and customer reviews help build trust with your followers, they must know the whole story behind your brand.
Coca-cola was invented by a pharmacist looking to create a new cough medicine. Apple, Silicon Valley’s most notorious juggernaut, originated in the garage of Steve Jobs’s childhood home. Regardless of where or how your self-storage business originated, it’s always fun to see where a company started and how far it has come.
Social media is a cost-effective way to market your business with its targeting capabilities and potential reach. If your self-storage business isn’t utilizing what social media has to offer, you could be missing out on significant value, including engagement opportunities within the industry, insights into your competition, and the acquisition of new customers.